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profiles: Joan Fradera Alonso
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Joan Fradera Alonso
Managing Partner
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Joan is a consultant and executive focused on the profitable and sustainable progress of businesses. He brings a well-rounded company understanding and expertise in commercial, innovation and crisis-overcoming fields.
Throughout his more than 25 year career he has had the opportunity to advise very different types of clients[*] from diverse sectors, predominantly consumer goods / retail, industrial and technology.
Prior to the founding of our firm, Joan gained professional experience in strategy and organisation practices at Accenture and Ernst & Young Consulting.
He also managed the Barcelona business unit of Research International (now Kantar, WPP), dedicated to ad hoc market research, for almost a decade and that he boosted and specialised in product and service innovation.
Joan also led the new products department as well as several international development and consolidation initiatives at JoyCo (now Wrigley / Mars), and entrenched experience in the areas of corporate governance, family business, finance and controlling.
He has contributed in numerous issues in publications[**] such as Aral, Actualidad Económica, Farmespaña, Investiga and Más Que Marketing.
Born in Barcelona, Joan is a graduate in Engineering from the UPC and has an MBA from the IESE Business School.
[*] Some clients that Joan has had the opportunity to advise:
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[**] Some publications in which Joan has contributed:
| Year | Month | Publication | Title | Open |
| 2005 | 12 | Investiga | Entrevista |  |
| 2005 | 9 | Farmespaña | Se está produciendo un acercamiento entre el sector healthcare y el de gran consumo (entrevista) | |
| 2005 | 7 | Más que Marketing | Entrevista | |
| 2004 | 2 | Farmespaña | El valor de la marca en el sector farmacéutico: de medicamentos a marcas | |
| 2000 | 3 | Aral | Aceites: combinando la inestabilidad y la competitividad | |
| 2000 | 1 | Actualidad Económica | No sé si lanzarme a vender con marca blanca: aproveche para negociar otros aspectos | |
| 1999 | 11 | Aral | Snacks y frutos secos: liderazgo dinamizador | |
| 1999 | 10 | Aral | Vinos: algunas oportunidades estratégicas | |
| 1999 | 9 | Aral | La contribución de la internacionalización de las empresas transformadoras de arroz en las actividades de innovación en productos | |
| 1999 | 6 | Aral | Los helados y la transformación estructural de su mercado | |
| 1999 | 5 | Aral | Refrescos: globales y concentrados | |
| 1999 | 4 | Aral | Mermeladas: un mercado en madurez | |
| 1999 | 3 | Aral | Leche líquida: un largo proceso de reconversión | |
| 1999 | 2 | Aral | Productos dietéticos: un lento avance | |
| 1998 | 12 | Aral | Galletas: un sector a dos ritmos | |
| 1998 | 11 | Aral | Oportunidades del cava en el mercado doméstico | |
| 1998 | 10 | Aral | Innovar en el mercado del turrón | |
| 1998 | 9 | Aral | Diferenciación en el mercado del café | |
| 1998 | 7 | Aral | Licores de baja graduación: el desarrollo de competencias clave | |
| 1998 | 6 | Aral | Aguas envasadas: la ruptura de una espiral | |
| 1998 | 5 | Aral | Congelados: innovación incremental | |
| 1998 | 4 | Aral | Cervezas: dinamismo transformador | |
| 1998 | 3 | Aral | Alimentación infantil: batalla por el posicionamiento | |
| 1998 | 2 | Aral | Condimentos y salsas: mercados en evolución | |
| 1998 | 1 | Aral | Chocolates y derivados del cacao: más de una forma de hacer negocio | |
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