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Our main service lines in the area of commercial development are:

  • Strategic development of commercial model
    • Diagnosis and segmentation of client portfolio
    • Definition of trade policy. Profitability
    • Determination of business processes and organisational structure
  • Definition and optimisation of pricing and promotions
    • Measuring the impact on demand, rupture of inertia and perception on the product or service
    • Definition of pricing and promotion strategy and tactics. Profitability
  • Business internationalisation
    • Establishment of internationalisation strategy. Stages
    • Definition and evolution of management and organisational models
    • Support in the definition of trade policy and setting up of alliances

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